Age: The age I am aiming to are people between the ages of 15 and 25. This will be the most appropriate age because the age of the character would be between this age so therefore they will have more to relate to and therefore this may lead to more enjoyment of the film. Also, as most horror films are given a 15 or 18 certificate because of the BBFC guidlines relating to the content, I believe that 'The Worst Is Yet To Come' could be classed as a 15, as it is scary enough, hence the minimum target age.
Gender: The film is aimed more at females because of the main character being a female, they will have more to relate to and interact with the feelings and emotions of the character.
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