The institutional logo at the beginning - this is a convention as the majority of all films have the institution information at the very beginning of any film, including horrors and thrillers. This helped our product look more professional and realistic, and also if using a good institution it would draw attention because of the good reputation. However because we created our own institution called S&M Productions it may not be well known but it still helped to make my product more professional.
Red Typography - This is a typical convention in horror films and has the connotations of blood, death, murder, danger etc. We used this in our institutional logo which was shown at the beginning of our product.
Mysterious Location - The first location that you get to see is a dark, outside area that is not to obviously labelled or shown to what it is, or where it is. It is exactly like a typical convention of a location in a horror film as a dark, shadowy place which scares the audience as they cannot see everything clearly, and makes them believe that something may be around that they do not know about.
Characters - The types of characters, even though I only included one character in my opening sequence it was still on that is in a typical horror film. The vulnerable girl who panics at the first sign of strange things and gets into trouble even though she is shown to be a positive friendly person.
Mystery Phone Calls - Two times in the whole opening sequence, the character receives missed calls from unknown numbers as well as a text repeating the curse which is also from an unknown number. This scares the audience because, not only does the character not know why she is getting this phone calls and who they are from, neither does the audience. It also gives them a sense of reality as this could happen to anyone, as I'm sure humans get prank calls and calls from unknown umbers all the time, but however this is something far beyond just a "joke" or a phone call for "fun".
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