Hypodermic Needle Model

The hypodermic needle model which is also known as the syringe theory is a model of communications which suggests that an intended message is directly received and accepted by the receiver. 

It a theory of media effect on audience. The term is to describe an interaction between the media and public belief, offering the the concept of people becoming affected by the information "injected" into them through their information medium. 

An example of this being; that television viewers would have their minds injected with sec and violence after watching too many graphically violent programmes, and this would then go on to affect their views and behaviour. 

The model tends to subject to powerful and effective propaganda messages wihch they have received and then reproduced.